Exhibitor Information

Welcome to World Dairy Expo, the largest dairy-focused trade show on Earth!

Each fall, more than 50,000 dairy enthusiasts journey to Madison, Wisconsin from nearly 100 countries to engage with innovative companies, dairy leaders and cattle breeders. While plans are being made for World Dairy Expo 2025, potential and current exhibitors are invited to view the 2024 Show Summary to learn more about Expo or the Exhibit & Sponsorship Guide or contact tradeshow@wdexpo.com.

Exhibitor Manual

Please take time to carefully review these materials, as they can save you time and money and help you make your World Dairy Expo experience more profitable and enjoyable.

Display Rules & Regulations

Refer to this document when designing your booth at World Dairy Expo. Please be sure that your booth falls within these parameters to avoid issues at the show.

Marketing Tips

Marketing Tips outlines a plethora of valuable resources that will help you to get the most out of your investment in our event, including information to guide you as you plan your booth space, search for sponsorship opportunities, and seek out free promotional materials.

New in 2025! World Dairy Expo - Doug Williams Memorial Booth Awards

New this year, the World Dairy Expo – Doug Williams Memorial Booth Awards will be presented to outstanding commercial exhibitors. The categories for these booth awards include: Best New Exhibitor, Best Outdoor Space, The Showstopper, Most Interactive and Best of Show (which may or may not be a winner in another category). Two industry experts and a member of the World Dairy Expo Commercial Exhibitor Committee will serve as judges for the Doug Williams Memorial Booth Awards. Award winners will be notified by 2 p.m. on Tuesday, September 30, and the awards will be presented on Wednesday, October 1.

Doug Williams, who passed away in January 2025, was a familiar face to those visiting Kuhn North America's booth at WDE for 30 years. Doug served on WDE's Commercial Exhibitor Committee for 24 years and was the Chairman of the committee, as well as a member of WDE's Executive Committee for six years and WDE's Board of Directors for 10 years. Always quick with a smile, a helping hand and sound business acumen, Doug's contributions to WDE were many, and those qualities were only a fraction of why he was also honored as a Friend of Expo in 2014. World Dairy Expo is pleased to honor Doug’s memory with these awards for trade show excellence.

Participate in Food Export's Buyer Mission at WDE

Food Export-Midwest is hosting a Value-Added Feed Ingredients Buyers Mission at the 2025 World Dairy Expo. You’ll meet with pre-qualified buyers from around the world in pre-arranged, one-on-one meetings, generate new sales leads, and build relationships with key industry players! It’s the perfect low-cost opportunity to meet qualified buyers from around the world in one place!

Food Export is a nonprofit organization dedicated to helping U.S. companies start or increase their international sales. One of the ways they assist is by reimbursing 50% of the booth related expenses for World Dairy Expo, provided your products contain greater than 50% U.S. grown Agricultural content by weight. This financial support is through Food Export’s Branded Program. More Information >>>

WDExhibitor Website Guide

Expo’s WDExhibitor website allows you to be in control of what information is listed for your company, including contact information. This step-by-step guide will help you update your information and make the most of this resource.

World Dairy Expo Access Hours

	World Dairy Expo Access Hours
		Exhibitor	EAC	Attendees
Move-In	Friday, 9/26	8 am - 5 pm	8 am - 5 pm	No Access
	Saturday, 9/27	8 am - 5 pm	8 am - 5 pm	No Access
	Sunday, 9/28	8 am - 5 pm	8 am - 5 pm	No Access
	Monday, 9/29	8 am - 5 pm	8 am - 5 pm	No Access
Expo Hours	Tuesday, 9/30	8 am start- Exhibitor badge required for 8 am entry	No access without badge	9 am - 5 pm
	Wednesday, 10/1	8 am start- Exhibitor badge required for 8 am entry	No access without badge	9 am - 5 pm
	Thursday, 10/2	8 am start- Exhibitor badge required for 8 am entry	No access without badge	9 am - 5 pm
	Friday, 10/3	8 am start	No access without badge	9 am - 4 pm
Move-Out	Friday, 10/3	4 pm start*	4 pm start*	No Access
	Saturday, 10/4	8 am start	8 am start	No Access
*AEC forklifts will not bring crates, etc. until after 4:30 pm. Exhibitor forklifts are not allowed until 5 pm