General Information


12 years and older: $15 daily  |  $40 season
11 years and younger: FREE
*Credit cards will be accepted in 2022 in a limited capacity. Cash is recommended. Admission required Tuesday - Friday. Parking included in admission.

Mobile App

Designed with attendees and exhibitors in mind, the WDE Mobile Event App allows you to create a custom Expo Experience! After downloading, create a user profile to make the most of everything the app has to offer. LEARN MORE

Travel Information

Alliant Energy Center
1919 Alliant Energy Center Way
Madison, WI 53713

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Dane County Regional Airport (Madison, WI): 20-minute drive from World Dairy Expo
Mitchell International Airport (Milwaukee, WI): 1.5-hour drive from World Dairy Expo
O'Hare International Airport (Chicago, IL): 3-hour drive from World Dairy Expo
Midway Airport (Chicago, IL): 3.5-hour drive from World Dairy Expo

Taxis are available during show hours outside of the East Lobby of the Coliseum and can be reached by calling:

Green Cab: (608) 255-1234
Madison Taxi: (608) 255-8294
Union Cab: (608) 242-2000

Travel Tips

    • Reserve hotel rooms as far in advance as possible
    • If canceling extra rooms or extra nights, do so as far in advance as possible
    • Pay attention to deposit due dates, forfeiture rules and cancellation policies
    • Reserve vehicles (buses, vans, cars) as far in advance as possible to assure availability
    • Explore all Madison has to offer with Destination Madison!

Food Selections

From grilled cheese to a ribeye sandwich, Expo provides a wide variety of dining options on-grounds. including The Tanbark. LEARN MORE

The Tanbark

The Tanbark, located in the Arena Building, is a full-service bar and restaurant that serves as the meeting place for attendees and exhibitors. Join us for Happy Hour from 4:00 pm - 6:00 pm, Monday - Thursday and Tuesday - Friday at 10:00 a.m. for Tanbark Talks. LEARN MORE

Breakfast Tuesday - Saturday 7 a.m. - 10 a.m.
Lunch Monday - Saturday 11 a.m. - 3 p.m.
Dinner Tuesday - Friday 4 p.m. - 7 p.m.
Bar Monday 11 a.m. - 3 p.m.
Tuesday - Saturday 11 a.m. - close

Expo Family Lounge

This area is a place for families with small children to rest and recharge. This quiet lounge features abundant seating, a changing area and more. The Expo Family Lounge, located in the Madison Room on the second floor of the Exhibition Hall, is sponsored by Dairy Girl Network. 

Brevant seeds Attendee Learning Lounge

Features lounge seating, a concession stand and ExpoTV. The Brevant seeds Attendee Learning Lounge is located in the front of New Holland Pavilion 1 and is open during Trade Show hours. 

Purple Cow Gift Shop

The Purple Cow Gift Shop, World Dairy Expo's official gift shop, is seasonal and only open during the show. During the week of the Expo, you'll be able to shop and browse from a large selection of cow related item. Whether shopping for yourself or the hard-to-buy-for person on your gift list, the Purple Cow Gift Shop is sure to have something for all cow lovers from infants to grandparents. Available only at the Purple Cow are the 2022 collector pins, milk bottles, mugs and hats. Get a sneak peek at all of the products on the Purple Cow Facebook page.

Located on the north end of the Exhibition Hall lobby, the Purple Cow will be open from 9:00 a.m. to 5:30 p.m. Tuesday through Thursday and 9:00 a.m. to 4:00 p.m. on Friday. On Monday, the Purple Cow will be open special hours for dairy cattle and commercial exhibitors from 3:00 p.m. to 7:00 p.m.

Bring your list and shop early for the largest selection!


Charter Buses
Several local companies are available to provide charter buses for large and small groups

Lost and Found

Located at the Expo Show Office on the top floor of the Coliseum or by calling (608) 224-6455.

Mobility Scooters

A limited number of mobility scooters will be available for daily or weekly rental. Please call the World Dairy Expo Office at (608) 224-6455 to reserve a scooter pre-show or visit the WDE Administrative Office onsite during show week.