World Dairy Expo 2022

Dairy farmers adapt every day, and now it’s World Dairy Expo’s turn. Beginning in 2022, World Dairy Expo will be held Sunday through Friday while remaining at its home in Madison, Wisconsin, the Alliant Energy Center. World Dairy Expo will officially start with youth activities and contests on Sunday. The Dairy Cattle Show will begin on Monday, and the Trade Show will kick off on Tuesday. The event that serves as the meeting place of the global dairy industry will conclude on Friday night with the naming of the Supreme Champion after a week of competition, commerce, education and networking.

This schedule change is made to improve effiencies for all stakeholders, from exhibitors to attendees to event partners. For years, Expo’s Trade Show exhibitors have requested a shorter exhibition period to better align with today’s trade show industry standards. Meanwhile, maintaining five days for Showring events is necessary to provide time and space for the beloved traditions on the colored shavings. Formally adding Sunday and the youth events and contests to the Expo schedule offers strong continuity of event dates and brings additional prestigue to these historic contests. Each aspect of this schedule adjustment allows Expo to show its commitment to every key stakeholder group.

Education and networking will continue to play a consistant role in events throughout World Dairy Expo. Attendees can anticipate the return of Tanbark Talks, Expo Seminars, Virtual Farm Tours, Expo en Español, Knowledge Nook Sessions and Dairy Forage Seminars.


This schedule offers a tentative overview of how World Dairy Expo will be structured in 2022 as a 6-day event, Sunday to Friday. A breed show rotation will also begin in 2022. That schedule is available here.

Sunday, October 2

8:00 AM

4-H, Intercollegiate & Post-Secondary Dairy Cattle Judging Contests

10:00 AM WDE Youth Fitting Contest
2:00 PM WDE Youth Showmanship Contest
5:30 PM

4-H, Intercollegiate & Post-Secondary Dairy Cattle Judging Contest Reception & Banquet

Monday, October 3
7:00 AM International Milking Shorthorn Show
7:30 AM International Junior Holstein Show
8:00 AM Educational Programming Begins
3:30 PM International Jersey Show - Heifers
3:30 PM International Guernsey Show - Heifers
4:00 PM Happy Hour in The Tanbark
Tuesday, October 4
7:30 AM International Jersey Show - Cows/Groups
8:00 AM Educational Programming Begins
8:00 AM Central National FFA Events & Contests
9:00 AM Trade Show Opens
1:30 PM International Guernsey Show - Cows/Groups
2:30 PM International Brown Swiss Show - Heifers
4:00 PM Happy Hour in The Tanbark
Wednesday, October 5
7:30 AM International Brown Swiss Show - Cows/Groups
8:00 AM Educational Programming Begins
8:30 AM Expo School Tours
9:00 AM Trade Show Opens
11:00 AM Forage Superbowl Awards Luncheon
1:30 PM International Ayrshire Show - Heifers
1:30 PM International Red & White Show - Heifers
4:00 PM Happy Hour in The Tanbark
Thursday, October 6
7:30 AM International Red & White Show - Cows/Groups
7:30 AM International Ayrshire Show - Cows/Groups
8:00 AM Educational Programming Begins
8:30 AM Expo School Tours
9:00 AM Trade Show Opens
12:00 PM International Holstein Show - Heifers
4:00 PM Happy Hour in The Tanbark
7:00 PM World Classic '22 Holstein Sale
8:00 PM Sunset Celebration/Concert
Friday, October 7 
7:30 AM International Holstein Show - Cows/Groups
8:00 AM Educational Programming Begins
9:00 AM Trade Show Opens
4:00 PM Trade Show Closes
4:00 PM Parade of Champions/Supreme Champion
5:30 PM Cattle Release