News Release

Thursday, October 1, 2026

Illinois dairyman wins the Klussendorf-MacKenzie Award

MADISON, WIS. – Joe Price of Chebanse, Ill., was presented the 35th Klussendorf-MacKenzie Award during World Dairy Expo® 2026, in memory of Duncan MacKenzie, the 1961 Klussendorf Award winner. While Price has an impressive dairy résumé, most importantly, he exemplifies the standards and character that established the Klussendorf-MacKenzie Award.

From a young age, Price developed a deep passion for dairy cattle and a tireless work ethic. At just 13 years old, following the sale of his family’s farm, Price took on primary responsibility for caring for show heifers at his uncle’s farm. That early responsibility helped shape the foundation of his career. Through discipline and attention to detail — carefully managing feeding programs, monitoring animal performance and striving for continuous improvement — Price quickly distinguished himself as a dedicated and skilled cattleman.

His success in the show ring as a junior exhibitor reflected that dedication. Price earned seven Junior All-Americans from 21 Junior All-American nominations. He also exhibited two All-Americans and one Reserve All-American from eight All-American nominations.

Moving into his adulthood, Price went on to develop an impressive herd. At the time of its dispersal in 2010, the elite group of cows had a 112.1 BAA (breed age average) on 41 head, all classified Very Good or Excellent, with a rolling herd average exceeding 28,000 pounds of milk.

Price then took on the role of general manager for Butlerview Farm. For the past 16 years, he has played an instrumental role in developing the farm’s legacy, achieving numerous championships and producing hundreds of All-American and All-Canadian award winners.

While Butlerview Farm shines on the biggest stages, Price is often the person working behind the scenes. His attention to detail, problem-solving ability and resilience keep the operation running smoothly, ensuring that every success in the spotlight is built on a foundation of hard work behind the scenes.

Those accomplishments are significant, but Price’s impact extends far beyond them. He remains grounded and approachable, always willing to share his knowledge, offer advice and help others improve. His leadership is perhaps best reflected in his impact on others. Throughout his career, he has remained committed to mentoring youth and developing future leaders in the dairy industry.

Price’s lifelong commitment to “developing winners” extends far beyond the show ring. He develops strong cattle, strong programs and, most importantly, strong people.

For his dedication, humility and leadership, Price is a deserving recipient of the Klussendorf-MacKenzie Award.

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Notes to Editors: High-resolution photos are available here:  

https://drive.google.com/drive/folders/1fUcWjBPwRLQxQolKkHubIEI707Gu5nRr?usp=sharing