News Release

Friday, August 18, 2023

CONTACT: Lisa Behnke, Communications Manager,
                   Jenna Langrehr, Communications Specialist,
PHONE:      608-224-6455

New Awards for World Dairy Expo’s Youth Showmanship Contest, in Memory of Annette Ostrom

MADISON, WIS. – To honor the life and legacy of the late Annette Ostrom, a prominent World Dairy Expo exhibitor as a member of Milk Source Genetics and La Femme Fatale, a philanthropist, youth enthusiast and leader in the dairy industry, the Ostrom family will dedicate more than $120,000 to World Dairy Expo’s Youth Showmanship Contest over the next decade.

The first and second place winners of each division will receive cash awards of $1,500 and $750, respectively. These individuals from the Junior, Intermediate and Senior divisions will then return to the colored shavings to compete for Supreme and Reserve Supreme Showman. The winner of the inaugural Annette Ostrom Memorial Supreme Showman Award will receive a crystal trophy and an additional cash award of $3,500, as well as the privilege to be recognized during the Parade of Champions on Friday, October 6. The Reserve Supreme Showman will receive an additional $1,500 cash award.

“I think it will bring some excitement to the Showring,” says Jim Ostrom, Annette’s husband and co-owner of Milk Source Genetics. “(Annette) would’ve loved that. It’s an opportunity for some kids to go have some fun and celebrate their passion, which, for many of them, is showing cattle.”

The Youth Showmanship Contest will be held on Saturday, September 30, starting at 12:00 p.m. on the renowned colored shavings at World Dairy Expo and is open to all young dairy enthusiasts, ages 9-21. Entries are now being accepted exclusively online with an entry fee of $10 up to the entry deadline, Friday, September 29, at 2:00 p.m. (CDT). Late entries will be accepted until 10 a.m. (CDT), Saturday, September 30 for an entry fee of $20. For more information on the contest and to enter, visit

Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. The global dairy industry will return to Madison, Wis. for the 56th event, October 1-6, 2023, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display. Download the World Dairy Expo mobile event app, visit or follow WDE on Facebook, Twitter, LinkedIn, Spotify, Instagram or YouTube for more information.