News Release

Thursday, July 1, 2021

CONTACT: Katie Schmitt, Communications Manager, kschmitt@wdexpo.com
PHONE:      608-224-6455

The Colored Shavings Await Once Again

MADISON, WIS. – Entries for the 54th World Dairy Expo® Dairy Cattle Show, September 28 through October 2, 2021 in Madison, Wisconsin, are now being accepted at worlddairyexpo.com. New this year, entries for the 2021 Dairy Cattle Show are exclusively online and are due September 6 at 11:59 p.m. (CST). This transition allows exhibitors additional ease in managing entries and streamlines the late entry process. Late entries may be submitted online through September 16 for an increased fee or until 5:00 p.m. (CST) the day before the respective breed meetings for an additional charge.

The Summer Junior Two-Year-Old Cow Class has been added to the International Jersey Show and International Junior Jersey Show this year. Animals exhibited in this class are born between June 1, 2019 and August 31, 2019 and must be in milking form at WDE. A Lifetime Production Cow Class has also been added to the International Guernsey Show and International Junior Guernsey Show for cows of any age that have produced at least 100,000 pounds of milk or 7,700 pounds of combined fat and protein as recorded in their lifetime production on official DHIA or DHIR test.

Entry information, the schedule of events, rules and other updates can be found in the Premium Book – available online at worlddairyexpo.com. Exhibitors may request a mailed copy of the Premium Book by contacting Laurie Breuch, WDE Dairy Cattle Show Coordinator, at lbreuch@wdexpo.com or Ann Marie Magnochi, WDE Dairy Cattle Show Manager, at amagnochi@wdexpo.com.

Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. Crowds of 60,000 people, from nearly 100 countries, will return to Madison, Wis. for the 54th event, September 28 through October 2, 2021, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display. Download the World Dairy Expo mobile event app, visit worlddairyexpo.com or follow WDE on Facebook, Twitter, LinkedIn, Spotify, Instagram or YouTube for more information. 

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