News Release

Tuesday, August 31, 2021

CONTACT: Katie Schmitt, Communications Manager, kschmitt@wdexpo.com
PHONE:      608-224-6455

Sunset Celebration Brings Live Music to World Dairy Expo

MADISON, WIS. – As World Dairy Expo® prepares for its comeback show, after cancelling due to COVID-19 in 2020, a schedule of new and modified events awaits attendees and exhibitors in Madison, Wisconsin, September 28 through October 2. Highlighting the additions to the 2021 schedule is the Sunset Celebration, a free concert on Friday, October 1 at 8:00 p.m. in The Tanbark.

The Sunset Celebration headline artist is Dillon Carmichael with special guest Meghan Patrick. On the verge of his next album release, Carmichael is ready to entertain with his songs "Hot Beer," "Sawin' Logs," "Made To Be A Country Boy" and more. Carmichael, born into a musical family that includes uncles John Michael and Eddie Montgomery, blends country and rock influences to create a sound designed for Expo's stage. Meanwhile, Patrick is a two-time Canadian Country Music Association Female Artist of the Year who recently released her first album with Nashville record label, Riser House Records.

Tickets for the inaugural Sunset Celebration are free but limited and available starting at noon (CST) on September 1 at worlddairyexpo.com. Members of the dairy industry are encouraged to reserve their tickets early for this celebration.

Expo attendees looking for music and entertainment throughout the week of World Dairy Expo can also find it in The Tanbark during Happy Hour! Hosted from 4:00 to 6:00 p.m. on Tuesday, sponsored by Danone North America, and Wednesday through Friday, sponsored by Phibro Animal Health Corp., Happy Hour in The Tanbark is complete with live music, free snacks and complementary beer, while supplies last.

Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. The dairy industry will return to Madison, Wis. for the 54th event, September 28 through October 2, 2021, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display. Download the World Dairy Expo mobile event app, visit worlddairyexpo.com or follow WDE on Facebook, Twitter, LinkedIn, Spotify, Instagram or YouTube for more information. 

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