News Release

Wednesday, August 28, 2019

CONTACT: Katie Schmitt, Communications Manager,
PHONE:      608-224-6455

 World Dairy Expo Entry Deadline Approaching

MADISON, WIS. – Time is running out to enter cattle to compete on the legendary colored shavings October 1-5 at World Dairy Expo; entry fees increase on Sunday, September 8 after 11:59 p.m. (CST). Electronic entries will remain open through September 19, with paper entries continuing to be accepted until the day of the show, both for an increased fee.

All animals must have an official Canadian CCIA or USDA AIN RFID or visual tag number listed on their entry form at the time of submission. Animals lacking this number – or with a pending identification number – will not be accepted. More information regarding identification requirements, along with entry forms, schedule of events, rules and other updates are available online at and are included in the Premium Book – mailed to recent dairy cattle exhibitors on July 1.

Questions related to cattle entries and the WDE Dairy Cattle Show may be directed to Laurie Breuch, Dairy Cattle Show Coordinator, at or Ann Marie Magnochi, Dairy Cattle Show Manager, at, or by calling the Expo office at 608-224-6455.

Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. Crowds of more than 65,000 people, from nearly 100 countries, will return to Madison, Wis. for the 53rd annual event, October 1-5, 2019, when the world’s largest dairy-focused trade show, dairy and forage seminars, a world-class dairy cattle show and more will be on display. Visit or follow WDE on Facebook, Twitter, Instagram, Snapchat or YouTube for more information.