News Release

Tuesday, October 11, 2016

CONTACT: Katie Schmitt, Media Relations Specialist,
PHONE:      608-224-6455

Lely Takes Home Overall Outstanding Booth Award

MADISON, WIS. – For the first time, World Dairy Expo® presented daily Outstanding Booth Awards highlighting the dedication and drive of participating companies in the Trade Show. Outstanding Booth Awards are given to companies or organizations with a strong presentation and promotion of a product, brand or company. Selection criteria include an overall functional booth, a booth that possesses stopping power by utilizing theme, design and relevance and a staff that is approachable and professional. Also new this year, was the addition of an Overall Outstanding Booth Award that was presented to Lely on Saturday afternoon, October 8.

Daily Outstanding Booth Award winners are as follows:

Small Booth:

Tuesday: Dairy Business Milk Marketing Cooperative

Wednesday: Novita Nutrition

Thursday: Immvac Inc.

Friday: Agnition

Saturday: ADA Enterprises, Inc.

Intermediate Booth:

Tuesday: Silostop

Wednesday: Select Sires, Inc.

Thursday: BCF Technology North America

Friday: Organic Valley

Saturday: Secco International, Inc.

Large Booth:

Tuesday: Meyer Mfg. Corp

Wednesday: Calf-Tel


Friday: Fabick Cat

Saturday: Waikato Milking Systems USA

The 2016 Outstanding Booth Awards were sponsored by Filament Marketing, LLC.

Recognized as the meeting place for the global dairy industry, World Dairy Expo attracts more than 70,000 attendees from over 90 countries to Madison, Wisconsin, each year. The annual event took place Oct. 4-8, 2016, with the theme of “Celebrate 50!” to commemorate its golden anniversary. Visit or follow us on Facebook and Twitter (@WDExpo or #Celebrate50) for more information.


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