2025 World Dairy Expo Theme

Trade Show

SEPTEMBER 30 - OCTOBER 3

Honored by Trade Show Executive as one of the Top 100 Trade Shows of 2023, World Dairy Expo hosts the world's largest dairy-focused Trade Show, featuring over 500 companies from 26 countries. If you're unable to join us during the event, exhibitor listings are available year-round and feature company and keyword searchability.

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Dairy Cattle Show

SEPTEMBER 28 - OCTOBER 3

Known for its iconic colored shavings and elite competition, World Dairy Expo is home to a world-class dairy cattle show that features the best cattle in North America. Over 1,600 dairy cattle exhibitors travel to Madison, Wisconsin to showcase their genetics and services in the New Holland Pavilions and Cattle Tent and exhibit on the colored shavings.

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Education

SEPTEMBER 30 - OCTOBER 3

World Dairy Expo provides over 50 educational opportunities throughout the week of the event in various topics and formats. Whether you're looking for the latest and greatest in the industry, hear from industry experts, or simply want to learn from fellow producers on what's working for them, there is something for everyone.

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Official Schedule

Select a day to see the scheduled events!

S
S
M
T
W
T
F
Saturday, September 27th, 2025
9:00 AM World Dairy Expo Youth Fitting Contest (Sale Pavilion) more info
12:00 PM World Dairy Expo Youth Showmanship Contest (Coliseum) more info
2:00 PM - 5:00 PM Dairy Cattle Exhibitor Appreciation Ice Cream Social (The Tanbark)

___________________________________________________________________________________________________

*Schedule subject to change

Sunday, September 28th, 2025
7:30 AM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contests (Coliseum)
12:00 PM International Guernsey Show - Heifers (Coliseum)
Official: Mark Rueth, Oxford, Wis. Associate: Tina Vilter McDonald, Signal Mountain, Tenn.
more info
12:00 PM International Junior Holstein Show (Coliseum)
Official: Pierre Boulet, Montmagny, Quebec, Canada Associate: Richard Landry, Ste-Brigitte-des-Saults, Quebec, Canada *Beginning with cows
more info
5:30 PM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contest Awards Banquet (The Tanbark)
Join fellow participants at 5:30 p.m. for a reception with dinner to follow at 6:30 p.m.
7:00 PM World Ayrshire Event Sale (Sale Pavilion) more info

___________________________________________________________________________________________________

*Schedule subject to change

Monday, September 29th, 2025
7:00 AM International Jersey Show - Heifers (Coliseum)
Official: Kelly Barbee, Concord, N.C. Associate: Jon Kingdon, Warwick Township, Ontario, Canada
more info
10:00 AM - 12:00 PM Career Connections (Atrium)
12:30 PM International Ayrshire Show - Heifers (Coliseum)
Official: Gregory Evans, Georgetown, N.Y. Associate: Jean-Philippe Charest, Saint Alexandre, Quebec, Canada
more info
2:30 PM International Guernsey Show - Cows/Groups (Coliseum)
Official: Mark Rueth, Oxford, Wis. Associate: Tina Vilter McDonald, Signal Mountain, Tenn.
5:00 PM Dairy Shrine Reception and Awards Banquet (Mendota 1-4)
*Purchase Banquet tickets - https://dairyshrine.org/banquet/

___________________________________________________________________________________________________

*Schedule subject to change

Tuesday, September 30th, 2025
7:00 AM International Jersey Show - Cows/Groups (Coliseum)
Official: Kelly Barbee, Concord, N.C. Associate: Jon Kingdon, Warwick Township, Ontario, Canada
more info
7:00 AM International Ayrshire Show - Cows/Groups (Coliseum)
Official: Gregory Evans, Georgetown, N.Y. Associate: Jean-Philippe Charest, Saint Alexandre, Quebec, Canada
8:00 AM Central FFA Events (Sale Pavilion & Exhibition Hall) more info
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:30 AM FFA Seminar (Trade Center, Dairy Forage Seminar Stage) more info
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Virtual Farm Tour - Hurtgenlea Holsteins (Mendota 1)

Elkhorn, Wisconsin Sponsored by: SmaXtec Inc.
more info
10:30 AM - 11:15 AM Knowledge Nook Session - MWI Animal Health (Knowledge Nook) more info
10:30 AM - 11:30 AM FFA Seminar (Trade Center, Dairy Forage Seminar Stage) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook)
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook)
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM International Brown Swiss Show - Heifers (Coliseum)
Official: Allyn “Spud” Paulson, Rockford, Ill. Associate: Brian Olbrich, Harvard, Ill.
more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
3:00 PM - 5:00 PM WDE Attendee Appreciation Event
New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:30 PM - 4:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark)

Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by Cargill!
more info
5:15 PM - 7:30 PM Commercial Exhibitor Party (Exhibition Hall Atrium)
Sponsored by Hoard's Dairyman and World Dairy Expo **For Commercial Exhibitors only
6:00 PM Top of the World Jersey Sale (Sale Pavilion) more info

___________________________________________________________________________________________________

*Schedule subject to change

Wednesday, October 1st, 2025
7:00 AM International Milking Shorthorn Show - Heifers (Coliseum)
Official: Mike Maier, Stitzer, Wis. Associate: Josh Fairbanks, Anamosa, Iowa
more info
7:00 AM International Brown Swiss Show - Cows/Groups (Coliseum)
Official: Allyn “Spud” Paulson, Rockford, Ill. Associate: Brian Olbrich, Harvard, Ill.
more info
8:00 AM - 11:30 AM Tanbark Talk: CDCB Industry Meeting (The Tanbark) more info
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage)
10:00 AM - 11:00 AM Virtual Farm Tour - MoDak Dairy, Inc. (Mendota 1)

Goodwin, South Dakota Sponsored by: Vita Plus
more info
10:30 AM - 11:15 AM Knowledge Nook Session - GEA Farm Technologies, Inc. (Knowledge Nook)

Do more with less: New technology boosts your existing parlor Speaker: James Bringe, Milking Equipment Sales Specialist, GEA Farm Technologies, Inc. Presenting Company: GEA Farm Technologies, Inc.
more info
11:30 AM - 12:15 PM Knowledge Nook Session - VAS (Knowledge Nook)

Feed with Confidence: Connecting Workflows with Results Speaker: Melissa Freitas, West & Northeast FPC Team Leader, VAS Presenting Company: VAS
more info
12:30 PM - 1:15 PM Knowledge Nook Session - Federal Bureau of Investigation (Knowledge Nook)
Emerging Agriculture Sector Threats Speakers: Stephen Goldsmith DVM, Management and Program Analyst and Special Agent Scott Mahloch Presenting Company: Federal Bureau of Investigation
more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage)
1:30 PM - 2:15 PM Knowledge Nook Session - Novonesis (Knowledge Nook)

Probiotic Use in Livestock - A Veterinarian's Perspective Speaker: Dr. Ryan Royer, Technical Service Manager, Novonesis Presenting Company: Novonesis
more info
2:00 PM International Red & White Show - Heifers (Coliseum)
Official: Adam Hodgins, Kincardine, Ontario, Canada Associate: Joel Phoenix, Cannington, Ontario, Canada
more info
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session - Holstein Association USA (Knowledge Nook)

TBA Speaker: Jeffrey Bewley, PhD, PAS, Executive Director of Genetic Programs and Innovation Presenting Company: Holstein Association USA
more info
3:00 PM - 5:00 PM WDE Attendee Appreciation Event
New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:00 PM World Premier Brown Swiss Sale (Sale Pavilion) more info
3:30 PM - 4:15 PM Knowledge Nook Session - GLC Minerals (Knowledge Nook)

Magnesium Matters - Putting Solubility to the Test Speaker: Dr. Noelia Silva del Rio, Dairy Herd Health Specialist, UC Davis School of Veterinary Medicine Presenting Company: GLC Minerals
more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark)

Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by BouMatic!
more info
6:00 PM Recognition Awards Reception & Banquet (The Tanbark)
Join us in celebrating the 2025 Recognition Award honorees. A social hour will be held in The Tanbark beginning at 6:00 p.m. with dinner served at 7:00 p.m. *Tickets are required for this banquet
more info

___________________________________________________________________________________________________

*Schedule subject to change

Thursday, October 2nd, 2025
7:00 AM International Milking Shorthorn Show - Cows/Groups (Coliseum)
Official: Mike Maier, Stitzer, Wis. Associate: Josh Fairbanks, Anamosa, Iowa
7:00 AM International Red & White Show - Cows/Groups (Coliseum)
Official: Adam Hodgins, Kincardine, Ontario, Canada Associate: Joel Phoenix, Cannington, Ontario, Canada
more info
8:00 AM - 10:00 AM Tanbark Talk: No-Feed, Successful Results: A New Era in Robotic Milking (The Tanbark) more info
9:00 AM - 5:00 PM Trade Show
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Virtual Farm Tour - Norm-E-Lane (Mendota 1)

Chili, Wisconsin Sponsored by: McLanahan
more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage)
10:30 AM - 11:15 AM Knowledge Nook Session - MWI Animal Health (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session - Novonesis (Knowledge Nook)

Probiotic Use in Livestock - A Veterinarian's Perspective Speaker: Dr. Ryan Royer, Technical Service Manager, Novonesis Presenting Company: Novonesis
more info
12:00 PM - 1:00 PM Tanbark Talk: U.S. Farm Report LIVE! (The Tanbark) more info
12:30 PM - 1:15 PM Knowledge Nook Session - Intelligent Dairy Solutions (Knowledge Nook)

Data You Can Use. Insights You Can Trust. Meet the Dairy Data Partner. Speaker: Stuart MacLennan, CEO, Intelligent Dairy Solutions Presenting Company: Intelligent Dairy Solutions
more info
1:30 PM - 2:15 PM Knowledge Nook Session - Bialtec (Knowledge Nook)

Unlocking Fiber Efficiency: Enhancing Rumen Function and Milk Performance with Probiotic Microbial Consortia Speaker: Mauricio Agudelo Rendón, CEO at Bialtec Presenting Company: Bialtec
more info
1:30 PM International Holstein Show - Heifers (Coliseum)
Official: Aaron Eaton, Marietta, N.Y. Associate: Pat Lundy, Granville, N.Y.
more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage)
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session - Datamars (Knowledge Nook) more info
3:00 PM - 5:00 PM WDE Attendee Appreciation Event
New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:30 PM - 4:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark)

Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by Kemin Animal Nutrition & Health!
more info
5:00 PM International Reception (Mendota 1-4)
**For International Attendees and Commercial Exhibitors only
6:00 PM World Classic '25 Holstein Sale (The Tanbark) more info
8:30 PM Supreme Champion of the Heifer Show Selection (Coliseum)
*time subject to change (begins immediately following the selection of Junior Champion for the International Holstein Show)

___________________________________________________________________________________________________

*Schedule subject to change

Friday, October 3rd, 2025
7:00 AM International Holstein Show - Cows/Groups (Coliseum)
Official: Aaron Eaton, Marietta, N.Y. Associate: Pat Lundy, Granville, N.Y.
more info
9:00 AM - 10:30 AM Tanbark Talk: Global Perspectives on Women's Leadership in Dairy (The Tanbark)
Hosted by: Dairy Girl Network and National Milk Producers Federation
more info
9:00 AM - 4:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 4:00 PM Trade Show
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook)
10:00 AM - 11:00 AM Virtual Farm Tour - Wagner Farms Inc. (Mendota 1)

Oconto Falls, Wisconsin Sponsored by: CowManager
more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage)
10:30 AM - 11:15 AM Knowledge Nook Session (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage)
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM Parade of Champions (Coliseum) more info

___________________________________________________________________________________________________

*Schedule subject to change

Official Schedule

Select a day to see the scheduled events!

Saturday
Saturday, September 27th, 2025
9:00 AM World Dairy Expo Youth Fitting Contest (Sale Pavilion) more info
12:00 PM World Dairy Expo Youth Showmanship Contest (Coliseum) more info
2:00 PM - 5:00 PM Dairy Cattle Exhibitor Appreciation Ice Cream Social (The Tanbark)

___________________________________________________________________________________________________

*Schedule subject to change

Sunday
Sunday, September 28th, 2025
7:30 AM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contests (Coliseum)
12:00 PM International Guernsey Show - Heifers (Coliseum) +
Official: Mark Rueth, Oxford, Wis. Associate: Tina Vilter McDonald, Signal Mountain, Tenn.
more info
12:00 PM International Junior Holstein Show (Coliseum) +
Official: Pierre Boulet, Montmagny, Quebec, Canada Associate: Richard Landry, Ste-Brigitte-des-Saults, Quebec, Canada *Beginning with cows
more info
5:30 PM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contest Awards Banquet (The Tanbark) +
Join fellow participants at 5:30 p.m. for a reception with dinner to follow at 6:30 p.m.
7:00 PM World Ayrshire Event Sale (Sale Pavilion) more info

___________________________________________________________________________________________________

*Schedule subject to change

Monday
Monday, September 29th, 2025
7:00 AM International Jersey Show - Heifers (Coliseum) +
Official: Kelly Barbee, Concord, N.C. Associate: Jon Kingdon, Warwick Township, Ontario, Canada
more info
10:00 AM - 12:00 PM Career Connections (Atrium)
12:30 PM International Ayrshire Show - Heifers (Coliseum) +
Official: Gregory Evans, Georgetown, N.Y. Associate: Jean-Philippe Charest, Saint Alexandre, Quebec, Canada
more info
2:30 PM International Guernsey Show - Cows/Groups (Coliseum) +
Official: Mark Rueth, Oxford, Wis. Associate: Tina Vilter McDonald, Signal Mountain, Tenn.
5:00 PM Dairy Shrine Reception and Awards Banquet (Mendota 1-4) +
*Purchase Banquet tickets - https://dairyshrine.org/banquet/

___________________________________________________________________________________________________

*Schedule subject to change

Tuesday
Tuesday, September 30th, 2025
7:00 AM International Jersey Show - Cows/Groups (Coliseum) +
Official: Kelly Barbee, Concord, N.C. Associate: Jon Kingdon, Warwick Township, Ontario, Canada
more info
7:00 AM International Ayrshire Show - Cows/Groups (Coliseum) +
Official: Gregory Evans, Georgetown, N.Y. Associate: Jean-Philippe Charest, Saint Alexandre, Quebec, Canada
8:00 AM Central FFA Events (Sale Pavilion & Exhibition Hall) more info
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:30 AM FFA Seminar (Trade Center, Dairy Forage Seminar Stage) more info
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Virtual Farm Tour - Hurtgenlea Holsteins (Mendota 1) +

Elkhorn, Wisconsin Sponsored by: SmaXtec Inc.
more info
10:30 AM - 11:15 AM Knowledge Nook Session - MWI Animal Health (Knowledge Nook) more info
10:30 AM - 11:30 AM FFA Seminar (Trade Center, Dairy Forage Seminar Stage) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) +
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) +
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM International Brown Swiss Show - Heifers (Coliseum) +
Official: Allyn “Spud” Paulson, Rockford, Ill. Associate: Brian Olbrich, Harvard, Ill.
more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
3:00 PM - 5:00 PM WDE Attendee Appreciation Event +
New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:30 PM - 4:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark) +

Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by Cargill!
more info
5:15 PM - 7:30 PM Commercial Exhibitor Party (Exhibition Hall Atrium) +
Sponsored by Hoard's Dairyman and World Dairy Expo **For Commercial Exhibitors only
6:00 PM Top of the World Jersey Sale (Sale Pavilion) more info

___________________________________________________________________________________________________

*Schedule subject to change

Wednesday
Wednesday, October 1st, 2025
7:00 AM International Milking Shorthorn Show - Heifers (Coliseum) +
Official: Mike Maier, Stitzer, Wis. Associate: Josh Fairbanks, Anamosa, Iowa
more info
7:00 AM International Brown Swiss Show - Cows/Groups (Coliseum) +
Official: Allyn “Spud” Paulson, Rockford, Ill. Associate: Brian Olbrich, Harvard, Ill.
more info
8:00 AM - 11:30 AM Tanbark Talk: CDCB Industry Meeting (The Tanbark) more info
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) +
10:00 AM - 11:00 AM Virtual Farm Tour - MoDak Dairy, Inc. (Mendota 1) +

Goodwin, South Dakota Sponsored by: Vita Plus
more info
10:30 AM - 11:15 AM Knowledge Nook Session - GEA Farm Technologies, Inc. (Knowledge Nook) +

Do more with less: New technology boosts your existing parlor Speaker: James Bringe, Milking Equipment Sales Specialist, GEA Farm Technologies, Inc. Presenting Company: GEA Farm Technologies, Inc.
more info
11:30 AM - 12:15 PM Knowledge Nook Session - VAS (Knowledge Nook) +

Feed with Confidence: Connecting Workflows with Results Speaker: Melissa Freitas, West & Northeast FPC Team Leader, VAS Presenting Company: VAS
more info
12:30 PM - 1:15 PM Knowledge Nook Session - Federal Bureau of Investigation (Knowledge Nook) +
Emerging Agriculture Sector Threats Speakers: Stephen Goldsmith DVM, Management and Program Analyst and Special Agent Scott Mahloch Presenting Company: Federal Bureau of Investigation
more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) +
1:30 PM - 2:15 PM Knowledge Nook Session - Novonesis (Knowledge Nook) +

Probiotic Use in Livestock - A Veterinarian's Perspective Speaker: Dr. Ryan Royer, Technical Service Manager, Novonesis Presenting Company: Novonesis
more info
2:00 PM International Red & White Show - Heifers (Coliseum) +
Official: Adam Hodgins, Kincardine, Ontario, Canada Associate: Joel Phoenix, Cannington, Ontario, Canada
more info
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session - Holstein Association USA (Knowledge Nook) +

TBA Speaker: Jeffrey Bewley, PhD, PAS, Executive Director of Genetic Programs and Innovation Presenting Company: Holstein Association USA
more info
3:00 PM - 5:00 PM WDE Attendee Appreciation Event +
New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:00 PM World Premier Brown Swiss Sale (Sale Pavilion) more info
3:30 PM - 4:15 PM Knowledge Nook Session - GLC Minerals (Knowledge Nook) +

Magnesium Matters - Putting Solubility to the Test Speaker: Dr. Noelia Silva del Rio, Dairy Herd Health Specialist, UC Davis School of Veterinary Medicine Presenting Company: GLC Minerals
more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark) +

Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by BouMatic!
more info
6:00 PM Recognition Awards Reception & Banquet (The Tanbark) +
Join us in celebrating the 2025 Recognition Award honorees. A social hour will be held in The Tanbark beginning at 6:00 p.m. with dinner served at 7:00 p.m. *Tickets are required for this banquet
more info

___________________________________________________________________________________________________

*Schedule subject to change

Thursday
Thursday, October 2nd, 2025
7:00 AM International Milking Shorthorn Show - Cows/Groups (Coliseum) +
Official: Mike Maier, Stitzer, Wis. Associate: Josh Fairbanks, Anamosa, Iowa
7:00 AM International Red & White Show - Cows/Groups (Coliseum) +
Official: Adam Hodgins, Kincardine, Ontario, Canada Associate: Joel Phoenix, Cannington, Ontario, Canada
more info
8:00 AM - 10:00 AM Tanbark Talk: No-Feed, Successful Results: A New Era in Robotic Milking (The Tanbark) more info
9:00 AM - 5:00 PM Trade Show
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Virtual Farm Tour - Norm-E-Lane (Mendota 1) +

Chili, Wisconsin Sponsored by: McLanahan
more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) +
10:30 AM - 11:15 AM Knowledge Nook Session - MWI Animal Health (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session - Novonesis (Knowledge Nook) +

Probiotic Use in Livestock - A Veterinarian's Perspective Speaker: Dr. Ryan Royer, Technical Service Manager, Novonesis Presenting Company: Novonesis
more info
12:00 PM - 1:00 PM Tanbark Talk: U.S. Farm Report LIVE! (The Tanbark) more info
12:30 PM - 1:15 PM Knowledge Nook Session - Intelligent Dairy Solutions (Knowledge Nook) +

Data You Can Use. Insights You Can Trust. Meet the Dairy Data Partner. Speaker: Stuart MacLennan, CEO, Intelligent Dairy Solutions Presenting Company: Intelligent Dairy Solutions
more info
1:30 PM - 2:15 PM Knowledge Nook Session - Bialtec (Knowledge Nook) +

Unlocking Fiber Efficiency: Enhancing Rumen Function and Milk Performance with Probiotic Microbial Consortia Speaker: Mauricio Agudelo Rendón, CEO at Bialtec Presenting Company: Bialtec
more info
1:30 PM International Holstein Show - Heifers (Coliseum) +
Official: Aaron Eaton, Marietta, N.Y. Associate: Pat Lundy, Granville, N.Y.
more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) +
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session - Datamars (Knowledge Nook) more info
3:00 PM - 5:00 PM WDE Attendee Appreciation Event +
New this year, Expo will host nightly attendee appreciation events directly within its Trade Show. Be on the lookout for these events in the Exhibition Hall, Trade Center and Coliseum. Complimentary snacks and beer samplings will be provided!
3:30 PM - 4:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark) +

Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by Kemin Animal Nutrition & Health!
more info
5:00 PM International Reception (Mendota 1-4) +
**For International Attendees and Commercial Exhibitors only
6:00 PM World Classic '25 Holstein Sale (The Tanbark) more info
8:30 PM Supreme Champion of the Heifer Show Selection (Coliseum) +
*time subject to change (begins immediately following the selection of Junior Champion for the International Holstein Show)

___________________________________________________________________________________________________

*Schedule subject to change

Friday
Friday, October 3rd, 2025
7:00 AM International Holstein Show - Cows/Groups (Coliseum) +
Official: Aaron Eaton, Marietta, N.Y. Associate: Pat Lundy, Granville, N.Y.
more info
9:00 AM - 10:30 AM Tanbark Talk: Global Perspectives on Women's Leadership in Dairy (The Tanbark) +
Hosted by: Dairy Girl Network and National Milk Producers Federation
more info
9:00 AM - 4:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 4:00 PM Trade Show
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) +
10:00 AM - 11:00 AM Virtual Farm Tour - Wagner Farms Inc. (Mendota 1) +

Oconto Falls, Wisconsin Sponsored by: CowManager
more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) +
10:30 AM - 11:15 AM Knowledge Nook Session (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) +
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM Parade of Champions (Coliseum) more info

___________________________________________________________________________________________________

*Schedule subject to change

Five Star Sponsors

Location

Alliant Energy Center

Madison, Wisconsin