Marketing Tips

Attract customers to your booth and have a successful World Dairy Expo!

Each fall, more than 50,000 dairy enthusiasts journey to Madison, Wisconsin from nearly 100 countries to engage with innovative companies, dairy leaders and cattle breeders. But how do you attract these people to your booth? We've compiled a handful of tips and free resources to aid in your preparation and marketing efforts leading up to World Dairy Expo.

Free WDE Promotional Materials

World Dairy Expo offers several items to help you promote your company's participation at World Dairy Expo, such as theme posters and digital artwork and personalized web banners to advertise your booth space.

Preferred Customer Ticket Program - 2024 information coming soon

World Dairy Expo's Preferred Customer Ticket Program allows commercial exhibitors to purchase discounted tickets to hand out to their customer base and encourage attending World Dairy Expo. This is an effective and fairly inexpensive way to ensure your current customers are in Madison, Wis., the first week of October! 

Host a Knowledge Nook Session

If you have a new product or research entering the dairy industry, the Knowledge Nook stage is the perfect place to showcase/announce it! Located in the atrium of the Exhibition Hall, the Knowledge Nook is designed for exhibiting or sponsoring companies to showcase an innovative product, service or research that was introduced to the market since the last World Dairy Expo.

Host a Virtual Farm Tour

Have an outstanding customer or farm that you'd like to highlight? Virtual Farm Tours offer a sponsoring company the opportunity to showcase a customer and their farm. During Expo's Virtual Farm Tours, dairy owners and managers share a visual presentation with time for questions and an open discussion afterward. Virtual Farm Tours are a fan-favorite, receiving 44% of a recent survey on attendee's favorite educational offering.

Promote Your Participation on Social Media

Social Media is a prominent aspect of everyone's lives, and dairy producers are no exception. Create some excitement and schedule a handful of social media posts leading up to World Dairy Expo to notify your customers that you'll be here!