Commercial Exhibitor Online Application

Completing this online application will place your company on a waiting list for space for the 2016 World Dairy Expo. You should receive a confirmation of receipt of your application within 48 hours. Contracts for new exhibitors will be offered based on availability. If you have questions about exhibiting, please contact Crystal McNett at or 608-224-6455.

Commercial exhibit space may be available in several areas this year. There are six main commercial exhibit areas on the grounds - the Exhibition Hall, Arena Building, Coliseum, New Holland Trade Center, Outdoor Trade Mall and International Lounge. Official trade show hours for 2016 are 9 a.m. to 5 p.m. from Tuesday, October 4 through Saturday, October 8. Contracts for new exhibitors will be offered based on availability, beginning in April 2016. Prices listed below are for 2015.

Where are you interested in having exhibit space?

Arena Building indoor booth space (10’ x 10’) - $1,610
Coliseum indoor booth space (8’ x 10’) - $1,610
Outdoor Trade Mall space - $1,610 for up to 20’x30’ (larger spaces available at $2.00/sq ft)
New Holland Trade Center space (10’ x 10’) - $1,270
International Lounge* table top exhibit space (8’ x 3’) - $820
*International Lounge is only accessible to registered international visitors