News Release

Monday, February 8, 2016

CONTACT: Lisa Behnke, Communications Manager, lbehnke@wdexpo.com
                   Jenna Langrehr, Communications Specialist, jlangrehr@wdexpo.com
PHONE:      608-224-6455

World Dairy Expo Announces Partnership with Dairy Star

MADISON, WIS. – World Dairy Expo is pleased to announce its partnership with Dairy Star to publish Expo’s on-site newspaper, Expo Daily Edition, for the 2016 show. Dairy Star caters exclusively to dairy farmers with the slogan “All dairy all the time.” With a main office in Minnesota, Dairy Star delivers its semi-monthly newspaper to more than 16,000 readers throughout the Midwest, including Minnesota and regions of Iowa, South Dakota and Wisconsin.

“The Dairy Star is excited and honored to work with the World Dairy Expo staff for the 50th World Dairy Expo,” said Mark Klaphake, Dairy Star editor. “Journaling the daily happenings of the world’s greatest dairy show is an incredible opportunity and one the Dairy Star will enjoy.”

An Expo tradition since its first publication in 2003, the Expo Daily Edition provides timely news, results, stories and daily photos to Expo-goers each day of the show, and online year-round at worlddairyexpo.com. Expo Daily Edition is published Sunday through Saturday of the show, with more than 30,000 copies distributed throughout the grounds each year.

“It’s our goal to work cohesively with the World Dairy Expo staff to provide interesting and unique features with dairy producers and industry professionals from around the world,” said Klaphake. “We plan to couple that with top-notch photos and interesting profiles for both the Expo Daily Edition, as well as online. From happenings in the New Holland Pavilions and awards handed out in the Showring to the Expo Seminars and trade show exhibits, we hope to cover all aspects of this great dairy gathering.”

For more information or advertising questions, visit dairystar.com, or contact Jeff Weyer, Dairy Star sales manager, at jeff.w@dairystar.com or 320-352-6303.

Recognized as the meeting place for the global dairy industry, World Dairy Expo attracts more than 70,000 attendees from over 90 countries to Madison, Wis. each year. The annual event will take place October 4–8, 2016, with the theme of “Celebrate 50!” to commemorate its golden anniversary. Visit worlddairyexpo.com or follow us on Facebook and Twitter (@WDExpo or #Celebrate50) for more information. 

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