News Release

Monday, March 16, 2015

CONTACT: Kristin Olson, Media Relations Manager,
PHONE:      608-224-6455

Smith joins World Dairy Expo Staff

MADISON, WIS. – World Dairy Expo (WDE) is pleased to announce the addition of Nicole Smith, Communications Specialist, to their staff. Her main responsibilities include writing and distributing press releases for Expo and other WDE Management entities, contributing to Expo's 50 anniversary projects, leading the Expo Daily Edition, as well as leading Expo’s social media initiatives and providing sponsorship support.    

She received her Bachelor’s degrees in English and Communication Technologies from the University of Wisconsin-Platteville. There she developed her communications skills working in the university’s Public Relations Office and as a student writer for the Education Abroad Office after spending a semester abroad in Newcastle, Australia. She also interned for the Wisconsin Holstein Association and worked as a freelance writer for the Dairy Star. Her most recent employment was working as a Research Specialist with SPi Global, Madison, Wis., before joining the WDE staff.

Smith grew up on her family’s Registered Holstein dairy farm, Quad-R Holsteins, in Monticello, Wis. She was active in the dairy industry, exhibiting her homebred animals at local, state and national shows, including exhibiting at World Dairy Expo, the highlight of her showing career. She was also active in many industry organizations as a member of Monticello FFA, Washington Center 4-H, and the Green County, Wisconsin and National Jr. Holstein Associations.

World Dairy Expo is recognized as the meeting place for the global dairy industry. More than 70,000 dairy producers and industry experts from more than 90 countries travel to Madison, Wis. each year to experience the renowned Trade Show, Dairy Cattle Shows, Virtual Farm Tours, Expo Seminars and youth competitions. World Dairy Expo will be held Sept. 29 - Oct. 3, 2015 with this year’s theme of Dairy in our DNA. Visit or follow us on Facebook and Twitter (@WDExpo or #WDE15) for more information.


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