Latest News

If you have questions about any of these changes contact Susan Orth at

2011 World Dairy Expo Survey Analysis

650 dairy producers from the US were surveyed at random all five days of Expo. The following summary outlines the 2011 survey results:

Herd Size:

  • Average: 202 cows 
  • 20-50 cows: 14.1%
  • 50-99 cows: 36.3%
  • 100-249 cows: 30.9%
  • 250-499 cows: 9.6%
  • 500-999 cows: 6.0%
  • Over 1000 cows: 3.1%

Age of Visitors:

  • 18-24: 17.0%
  • 25-34: 14.2%
  • 35-44: 19.7%
  • 45-54: 28.8%
  • Over 55: 20.3%

Residence of Visitors:
41 different states were represented in the survey

  • Wisconsin: 55.8%
  • Minnesota: 8.8%
  • Iowa: 8.7%
  • Illinois: 6.5%
  • Indiana: 2.2%
  • Michigan: 2.8%
  • Other States: 14.7%

What do Producers Plan to See?

  • Dairy Cattle Show: 68.5%
  • Trade Show Booths: 91.2%
  • Barns: 72.0%
  • Educational Programs: 15.7%

Purchases Made at World Dairy Expo:

  • Under $5000: 6.0%
  • Over $5000: 21.7 %

Time Spent at World Dairy Expo:

  • Half Day: 8.7%
  • One Day: 46.0 %
  • Two Days: 23.7%
  • Three Days: 7.9%
  • Four Days: 3.6%
  • Five Days: 10.0%

Number of Times Attended in the Last Five Years:

  • Once: 16.8%
  • Twice: 15.0%
  • Three Times: 13.0%
  • Four Times: 10.2%
  • Five Times: 45.0%

Topics Producers are Gathering Information On:

  • Livestock Supplies: 70%
  • Animal Nutrition: 50%
  • Milk Handling Equipment: 46%
  • Feed Handling Equipment: 40%
  • Forage Management: 28%
  • Facility Expansion: 26%
  • Manure Management: 26%
  • Expanding the Herd: 24%
  • Financial Services: 12%
  • Farm Relocation: 6%
  • Organic Farming: 6%

Top Issues of Interest:

  • Labor: 18.8%
  • Herd Health: 20.5%
  • Price Volatility: 67.2%
  • Environment: 44.8%
  • Management: 41.4%
  • Other: 2.7%

What Producers Find Most Valuable When Visiting Exhibit Booths:

  • Personal Contact with Exhibitor: 61%
  • Literature to Take Home: 57%
  • Talking to Technical Experts at a Booth: 51%
  • Product Demonstrations: 45%
  • Promotions/Give-aways: 40%
  • Making a Purchase: 22%


    Instructions for adding World Dairy Expo to your Address Book

    To ensure proper delivery of your email newsletters and other important Expo notices, it's important that you add to your address book or your safe list. Please follow the instructions below for your email account:


    1. Click on the Contacts tab at the top of your account.
    2. In the left hand menu, click on Safe List.
    3. Enter into the blank field.
    4. Click the Add button to the right of the field.


    1. Go to your Contacts page.
    2. Click on New in the upper left hand corner.
    3. Enter into the email address field.
    4. Click Save in the upper left of your window.


    1. Click on the Addresses tab in the upper left part of your account screen.
    2. Click on Add contact just under the Addresses tab.
    3. Enter in the Email field - you can leave the rest blank, if desired.
    4. Click on Save at the bottom of the page.
    5. You should see a confirmation screen. Click Done in the upper left.

    AOL (instructions given for version 9.0):

    1. Open an email from Expo.
    2. Click on Add address on the right side of the email window.


    1. Click on Contacts in the left column.
    2. Click on Add Contact on the upper right of the Contacts screen.
    3. Enter in the Primary Email field.
    4. Click on Save.

    World Dairy Expo on Facebook


    Scam Warning

    Every year, Expo exhibitors report being contacted by suspicious companies who claim to be “official vendors” or otherwise using the Expo name to try to get you to buy their products or services. Expo does carefully select vendors to provide services at the show and those companies are listed in the Official Manual. If they aren’t listed, you might want to be a little suspicious.

    For example, last year a freight company contacted several exhibitors to let them know that the shipping address for advance freight was changed. Their materials made it appear that they were an official contractor who was hired by the show to handle incoming freight. All you had to do was fill out their forms (complete with credit card information) and they would ensure that your freight arrived. Fortunately, we were contacted early by an exhibitor and were able to put a stop to the solicitation.

    Perhaps the best known example of trade show scammers is Construct Data and their “Fair Guide.” This Austrian company has been sending out solicitations including the Expo name and logo for several years. The pitch seems as though they are only looking for your approval to receive a free listing in their book. The fine print reveals a three-year commitment at thousands of dollars per year. This one is so well known that many governments have gotten involved to try to stop them. Unfortunately, recent legal action in Europe has pushed them to focus almost exclusively on US companies as targets.

    Remember, we do distribute your address to our Preferred Vendors so they can contact you, but we never, ever give out your email address. For a full list of Preferred Vendors, check the Service Directory in our Exhibitor Manual.

    If you have been "hooked" by one of these scams, you may wish to check out this helpful website -