Attendee Information

Official Program

Admission (12 years and older): $12 daily       $35 Season

World Dairy Expo is where the dairy industry meets.  No other dairy event in the world compares. Designed for dairy producers and industry partners World Dairy Expo is a showcase for elite dairy cattle, cutting edge research and modern technologies.

Daily Schedule
Our full daily schedule of events is available here

Navigating Expo
Find every company at Expo, along with their contact information and details with our Interactive Maps. Make a “Must See” list of places you don’t want to miss and which can be easily accessed. 

Official Program 
Official Programs, published by Dairy Herd Management, are available at the gates; as well as at stands around the World Dairy Expo located at the entrance to the Exhibition Hall, Coliseum, Arena Building, Trade Center, Pavilions and at the Information Desks. 

You can also find the full Official Program here

Texting Results
Back again this year, you can opt in to have real time Dairy Cattle Show results (the first place winner of each class and champions) sent to your cell phone via text.  Individuals can choose a specific breed(s) or have results for all breed shows sent to them.  To get results, text “WDERESULTS” to 727-4-WDEXPO (727-493-3976). 

After signing up, you will receive the following message: “Thank you for your interest in WDE Breed Show Results”. To select the breed show you wish to subscribe to reply with “WDERESULTS” followed by “All”, “AY”, “BS”, "GU", “HO”, “JE”, “JRHO”, “MS” and/or “RW”.  To unsubscribe text “WDERESULTS Stop”. 

Once enrolled you will receive the following message: “You are subscribed to receive WDE {breed} show results.  To subscribe text WDERESULTS followed by All, AY, BS, GU, HO, JE, JRHO, MS and/or RW. To unsubscribe text WDERESULTS Stop”.   Individuals can register for multiple breeds at one time.  (e.g.:  AY, HO, MS)

Dining Guides
Find menus and locations for food on the restaurant page. There you will find great local establishments to try during Expo. 

The Tanbark 
Opening daily at 11 a.m., this pub-style restaurant features a specialized menu and full bar. Located on the east end of the Sale Pavilion, this bar and grill will serve as the meeting place for attendees and exhibitors.

WDE Welcome Reception
On Wednesday, make plans to attend the WDE Welcome Reception, hosted by World Dairy Expo in the Alliant Energy Center’s Exhibition Hall from 5 p.m. to 6:30 p.m. This event is open to all Expo attendees and stakeholders, from all walks of life.

Lost and Found
A lost and found is located at the Expo Office on the top floor of the Coliseum or by calling 608-224-6455. 

Expo Family Lounge
Sponsored by: Dairy Girl Network

This new area is a place for families with small children to rest and recharge. This quiet lounge features chairs, changing area, and more. The lounge is located on the second floor of the Exhibition Hall by the elevator in the Madison room.

Wheelchairs and Scooters 
Neither World Dairy Expo or the Alliant Energy Center provide wheelchairs or scooters. World Dairy Expo does not have an onsite exhibitor who rents mobility devices, however there is one off-site company that you can contact in advance of the show for assistance. Please refer to their website form for rentals.

Buit Mobility Solutions 608-403-3093 or 1-877-273-1197

Need a place to stay during Expo? Check out the hotel availability page.  

This year, there is limited camping available on Willow Island at the Alliant Energy Center. Sites are available for $50 per night and include electrical and water hook-ups. The spots will be filled on order of they are reserved. Reservations may be submitted directly to the Alliant Energy Center via the online order form or mail. Download your camping form here

World Dairy Expo will have a free shuttle service that will be running during the show to and from the Alliant Energy Center and the downtown hotels listed below. The shuttles run daily from 6:30 – 9:30 a.m. and again from 3:30 – 6:00 p.m.  Each loop takes approximately 45 minutes and visits each property twice an hour. The route is below and a full schedule is posted in each hotel lobby:

Graduate Madison
The Edgewater
The Madison Concourse Hotel and Governor’s Club
Hyatt Place Madison-Downtown 
Best Western Premier Park Hotel
Hilton Madison Monona Terrace
AC Hotel 

World Dairy Expo works closely with Madison's taxi companies. Taxis are available during show hours outside of the East Lobby of the Coliseum. Taxis can also be reached by calling:

World Dairy Expo is happy to partner with Lyft car service. Use the code DAIRYEXPO to receive a 20% discount on your ride to or from Expo, up to $5 off each ride.