2024 World Dairy Expo Theme

Trade Show

OCTOBER 1 - 4

Honored by Trade Show Executive as one of the Top 100 Trade Shows of 2022, World Dairy Expo hosts the world's largest dairy-focused Trade Show, featuring nearly 600 companies from 26 countries. If you're unable to join us during the event, exhibitor listings are available year-round and feature company and keyword searchability.

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Dairy Cattle Show

SEPTEMBER 29 - OCTOBER 4

Known for its iconic colored shavings and elite competition, World Dairy Expo is home to a world-class dairy cattle show that features the best cattle in North America. Over 1,600 dairy cattle exhibitors travel to Madison, Wisconsin to showcase their genetics and services in the New Holland Pavilions and Cattle Tent and exhibit on the colored shavings.

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Education

OCTOBER 1 - 4

World Dairy Expo provides over 50 educational opportunities throughout the week of the event in various topics and formats. Whether you're looking for the latest and greatest in the industry, hear from industry experts, or simply want to learn from fellow producers on what's working for them, there is something for everyone.

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Official Schedule

Select a day to see the scheduled events!

S
S
M
T
W
T
F
Saturday, September 28th, 2024
9:00 AM World Dairy Expo Youth Fitting Contest (Sale Pavilion) more info
12:00 PM World Dairy Expo Youth Showmanship Contest (Coliseum) more info

___________________________________________________________________________________________________

*Schedule subject to change

Sunday, September 29th, 2024
7:00 AM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contests (Coliseum) more info
12:00 PM International Junior Holstein Show (Coliseum)
Official: Mandi Bue, Freedom, Wis. Associate: John Erbsen, Lanark, Ill.
more info
5:30 PM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contest Awards Banquet (The Tanbark)
Join fellow participants at 5:30 p.m. for a reception with dinner to follow at 6:30 p.m.
more info
7:00 PM World Ayrshire Event Sale (Sale Pavilion) more info

___________________________________________________________________________________________________

*Schedule subject to change

Monday, September 30th, 2024
7:00 AM International Jersey Show - Heifers (Coliseum)
Official: Ryan Krohlow, Poynette, Wis. Associate: Jean Philippe-Charest, Saint-Alexandre, Quebec, Canada
more info
10:00 AM International Ayrshire Show (Coliseum)
Official: Brandon Ferry, Hilbert, Wis. Associate: Michelle Upchurch, Hebron, Ill.
more info
1:30 PM International Milking Shorthorn Show - Heifers (Coliseum)
Official: Chris Lahmers, Marysville, Ohio Associate: Mike Maier, Stitzer, Wis.
more info

___________________________________________________________________________________________________

*Schedule subject to change

Tuesday, October 1st, 2024
7:00 AM International Milking Shorthorn Show - Cows/Groups (Coliseum)
Official: Chris Lahmers, Marysville, Ohio Associate: Mike Maier, Stitzer, Wis.
7:00 AM International Jersey Show - Cows/Groups (Coliseum)
Official: Ryan Krohlow, Poynette, Wis. Associate: Jean Philippe-Charest, Saint-Alexandre, Quebec, Canada
more info
8:00 AM Central National FFA Events (Sale Pavilion & Exhibition Hall) more info
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
9:30 AM - 10:30 AM FFA Seminar (Mendota 2) more info
10:00 AM - 11:00 AM Virtual Farm Tour (Mendota 1)
10:30 AM - 11:30 AM FFA Seminar (Mendota 2) more info
10:30 AM - 11:15 AM Knowledge Nook Session (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:00 PM - 1:00 PM Expo Seminar (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) more info
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM International Brown Swiss Show - Heifers (Coliseum)
Official: Phillip Topp, Botkins, Ohio Associate: Kaleb Kruse, Dyersville, Iowa
more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
3:30 PM - 4:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark)
Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by Merck Animal Health!
more info
5:15 PM - 7:30 PM Commercial Exhibitor Party (Exhibition Hall Atrium)
Sponsored by Hoard's Dairyman and World Dairy Expo **For Commercial Exhibitors only
5:30 PM Top of the World Jersey Sale (The Tanbark) more info

___________________________________________________________________________________________________

*Schedule subject to change

Wednesday, October 2nd, 2024
7:00 AM International Brown Swiss Show - Cows/Groups (Coliseum)
Official: Phillip Topp, Botkins, Ohio Associate: Kaleb Kruse, Dyersville, Iowa
more info
7:00 AM International Guernsey Show - Heifers (Coliseum)
Official: Lynn Harbaugh, Marion, Wis. Associate: Herby Lutz, Chester, S.C.
more info
8:00 AM - 11:00 AM Tanbark Talk: Council on Dairy Cattle Breeding (The Tanbark)
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Virtual Farm Tour (Mendota 1)
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
10:30 AM - 11:15 AM Knowledge Nook Session (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:00 PM - 1:00 PM U.S. Farm Report - LIVE (The Tanbark)
12:00 PM - 1:00 PM Expo Seminar (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:00 PM International Red & White Show - Heifers (Coliseum)
Official: Kevin Doeberiener, West Salem, Ohio Associate: Adam Hodgins, Kindcardine, Ontario, Canada
more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
3:00 PM World Premier Brown Swiss Sale (Sale Pavilion) more info
3:30 PM - 4:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark)
Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by BouMatic!
more info
6:00 PM Recognition Awards Reception & Banquet (The Tanbark)
Join us in celebrating the 2024 Recognition Award honorees. A social hour will be held in The Tanbark beginning at 6:00 p.m. with dinner served at 7:00 p.m. *Tickets are required for this banquet
more info

___________________________________________________________________________________________________

*Schedule subject to change

Thursday, October 3rd, 2024
7:00 AM International Guernsey Show - Cows/Groups (Coliseum)
Official: Lynn Harbaugh, Marion, Wis. Associate: Herby Lutz, Chester, S.C.
7:00 AM International Red & White Show - Cows/Groups (Coliseum)
Official: Kevin Doeberiener, West Salem, Ohio Associate: Adam Hodgins, Kindcardine, Ontario, Canada
more info
8:00 AM - 11:00 AM Tanbark Talk: Rabo AgriFinance (The Tanbark)
There are bright spots on the horizon for improved global dairy prices, but farmers around the world are not awash in profitability as margin challenges persist in 2024. Join the RaboResearch Global Dairy team for an in-depth discussion on global and U.S. trends influencing dairy markets and prices. Speakers include: • Mary Ledman, Global Dairy Strategist • Lucas Fuess, Senior Dairy Analyst • Michael Harvey, Senior Analyst, Australia • Michelle Huang, Senior Analyst , China • Emma Higgins, Senior Analyst, New Zealand • Richard Scheper, Analyst, Europe • Andrés Padilla, Senior Analyst - Beverages, Dairy, Packaging & Logistics
9:00 AM - 5:00 PM Trade Show
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
10:00 AM - 11:00 AM Virtual Farm Tour (Mendota 1) more info
10:30 AM - 11:15 AM Knowledge Nook Session (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:00 PM - 1:00 PM Expo Seminar (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM International Holstein Show - Heifers (Coliseum)
Official: Jamie Black, Batavia, N.Y. Associate: Aaron Eaton, Marietta, N.Y.
more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) more info
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
3:30 PM - 4:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark)
Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by Kemin Animal Nutrition & Health!
more info
5:00 PM International Reception (Mendota 1-4)
**For International Attendees and Commercial Exhibitors only
6:00 PM World Classic '24 Holstein Sale (The Tanbark) more info

___________________________________________________________________________________________________

*Schedule subject to change

Friday, October 4th, 2024
7:00 AM International Holstein Show - Cows/Groups (Coliseum)
Official: Jamie Black, Batavia, N.Y. Associate: Aaron Eaton, Marietta, N.Y.
more info
8:00 AM - 11:00 AM Tanbark Talk: Global Dairy Symposium (The Tanbark)
9:00 AM - 4:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 4:00 PM Trade Show
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
10:00 AM - 11:00 AM Virtual Farm Tour (Mendota 1)
10:30 AM - 11:15 AM Knowledge Nook Session (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:00 PM - 1:00 PM Expo Seminar (Mendota 1)
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM Parade of Champions (Coliseum) more info

___________________________________________________________________________________________________

*Schedule subject to change

Official Schedule

Select a day to see the scheduled events!

Saturday
Saturday, September 28th, 2024
9:00 AM World Dairy Expo Youth Fitting Contest (Sale Pavilion) more info
12:00 PM World Dairy Expo Youth Showmanship Contest (Coliseum) more info

___________________________________________________________________________________________________

*Schedule subject to change

Sunday
Sunday, September 29th, 2024
7:00 AM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contests (Coliseum) more info
12:00 PM International Junior Holstein Show (Coliseum) +
Official: Mandi Bue, Freedom, Wis. Associate: John Erbsen, Lanark, Ill.
more info
5:30 PM National 4-H, National Intercollegiate & International Post-Secondary Dairy Cattle Judging Contest Awards Banquet (The Tanbark) +
Join fellow participants at 5:30 p.m. for a reception with dinner to follow at 6:30 p.m.
more info
7:00 PM World Ayrshire Event Sale (Sale Pavilion) more info

___________________________________________________________________________________________________

*Schedule subject to change

Monday
Monday, September 30th, 2024
7:00 AM International Jersey Show - Heifers (Coliseum) +
Official: Ryan Krohlow, Poynette, Wis. Associate: Jean Philippe-Charest, Saint-Alexandre, Quebec, Canada
more info
10:00 AM International Ayrshire Show (Coliseum) +
Official: Brandon Ferry, Hilbert, Wis. Associate: Michelle Upchurch, Hebron, Ill.
more info
1:30 PM International Milking Shorthorn Show - Heifers (Coliseum) +
Official: Chris Lahmers, Marysville, Ohio Associate: Mike Maier, Stitzer, Wis.
more info

___________________________________________________________________________________________________

*Schedule subject to change

Tuesday
Tuesday, October 1st, 2024
7:00 AM International Milking Shorthorn Show - Cows/Groups (Coliseum) +
Official: Chris Lahmers, Marysville, Ohio Associate: Mike Maier, Stitzer, Wis.
7:00 AM International Jersey Show - Cows/Groups (Coliseum) +
Official: Ryan Krohlow, Poynette, Wis. Associate: Jean Philippe-Charest, Saint-Alexandre, Quebec, Canada
more info
8:00 AM Central National FFA Events (Sale Pavilion & Exhibition Hall) more info
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
9:30 AM - 10:30 AM FFA Seminar (Mendota 2) more info
10:00 AM - 11:00 AM Virtual Farm Tour (Mendota 1)
10:30 AM - 11:30 AM FFA Seminar (Mendota 2) more info
10:30 AM - 11:15 AM Knowledge Nook Session (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:00 PM - 1:00 PM Expo Seminar (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) more info
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM International Brown Swiss Show - Heifers (Coliseum) +
Official: Phillip Topp, Botkins, Ohio Associate: Kaleb Kruse, Dyersville, Iowa
more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
3:30 PM - 4:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark) +
Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by Merck Animal Health!
more info
5:15 PM - 7:30 PM Commercial Exhibitor Party (Exhibition Hall Atrium) +
Sponsored by Hoard's Dairyman and World Dairy Expo **For Commercial Exhibitors only
5:30 PM Top of the World Jersey Sale (The Tanbark) more info

___________________________________________________________________________________________________

*Schedule subject to change

Wednesday
Wednesday, October 2nd, 2024
7:00 AM International Brown Swiss Show - Cows/Groups (Coliseum) +
Official: Phillip Topp, Botkins, Ohio Associate: Kaleb Kruse, Dyersville, Iowa
more info
7:00 AM International Guernsey Show - Heifers (Coliseum) +
Official: Lynn Harbaugh, Marion, Wis. Associate: Herby Lutz, Chester, S.C.
more info
8:00 AM - 11:00 AM Tanbark Talk: Council on Dairy Cattle Breeding (The Tanbark)
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 5:00 PM Trade Show
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Virtual Farm Tour (Mendota 1)
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
10:30 AM - 11:15 AM Knowledge Nook Session (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:00 PM - 1:00 PM U.S. Farm Report - LIVE (The Tanbark)
12:00 PM - 1:00 PM Expo Seminar (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:00 PM International Red & White Show - Heifers (Coliseum) +
Official: Kevin Doeberiener, West Salem, Ohio Associate: Adam Hodgins, Kindcardine, Ontario, Canada
more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
3:00 PM World Premier Brown Swiss Sale (Sale Pavilion) more info
3:30 PM - 4:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark) +
Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by BouMatic!
more info
6:00 PM Recognition Awards Reception & Banquet (The Tanbark) +
Join us in celebrating the 2024 Recognition Award honorees. A social hour will be held in The Tanbark beginning at 6:00 p.m. with dinner served at 7:00 p.m. *Tickets are required for this banquet
more info

___________________________________________________________________________________________________

*Schedule subject to change

Thursday
Thursday, October 3rd, 2024
7:00 AM International Guernsey Show - Cows/Groups (Coliseum) +
Official: Lynn Harbaugh, Marion, Wis. Associate: Herby Lutz, Chester, S.C.
7:00 AM International Red & White Show - Cows/Groups (Coliseum) +
Official: Kevin Doeberiener, West Salem, Ohio Associate: Adam Hodgins, Kindcardine, Ontario, Canada
more info
8:00 AM - 11:00 AM Tanbark Talk: Rabo AgriFinance (The Tanbark) +
There are bright spots on the horizon for improved global dairy prices, but farmers around the world are not awash in profitability as margin challenges persist in 2024. Join the RaboResearch Global Dairy team for an in-depth discussion on global and U.S. trends influencing dairy markets and prices. Speakers include: • Mary Ledman, Global Dairy Strategist • Lucas Fuess, Senior Dairy Analyst • Michael Harvey, Senior Analyst, Australia • Michelle Huang, Senior Analyst , China • Emma Higgins, Senior Analyst, New Zealand • Richard Scheper, Analyst, Europe • Andrés Padilla, Senior Analyst - Beverages, Dairy, Packaging & Logistics
9:00 AM - 5:00 PM Trade Show
9:00 AM - 5:00 PM Family Lounge, hosted by Dairy Girl Network
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
10:00 AM - 11:00 AM Virtual Farm Tour (Mendota 1) more info
10:30 AM - 11:15 AM Knowledge Nook Session (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:00 PM - 1:00 PM Expo Seminar (Mendota 1) more info
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM International Holstein Show - Heifers (Coliseum) +
Official: Jamie Black, Batavia, N.Y. Associate: Aaron Eaton, Marietta, N.Y.
more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) more info
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
3:30 PM - 4:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM - 6:00 PM Happy Hour (The Tanbark) +
Enjoy free beer and snacks during Happy Hour at The Tanbark, sponsored by Kemin Animal Nutrition & Health!
more info
5:00 PM International Reception (Mendota 1-4) +
**For International Attendees and Commercial Exhibitors only
6:00 PM World Classic '24 Holstein Sale (The Tanbark) more info

___________________________________________________________________________________________________

*Schedule subject to change

Friday
Friday, October 4th, 2024
7:00 AM International Holstein Show - Cows/Groups (Coliseum) +
Official: Jamie Black, Batavia, N.Y. Associate: Aaron Eaton, Marietta, N.Y.
more info
8:00 AM - 11:00 AM Tanbark Talk: Global Dairy Symposium (The Tanbark)
9:00 AM - 4:00 PM Family Lounge, hosted by Dairy Girl Network
9:00 AM - 4:00 PM Trade Show
9:30 AM - 10:15 AM Knowledge Nook Session (Knowledge Nook) more info
10:00 AM - 11:00 AM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
10:00 AM - 11:00 AM Virtual Farm Tour (Mendota 1)
10:30 AM - 11:15 AM Knowledge Nook Session (Knowledge Nook) more info
11:30 AM - 12:15 PM Knowledge Nook Session (Knowledge Nook) more info
12:00 PM - 1:00 PM Expo Seminar (Mendota 1) +
12:30 PM - 1:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:15 PM Knowledge Nook Session (Knowledge Nook) more info
1:30 PM - 2:30 PM Dairy Forage Seminar (Dairy Forage Seminar Stage) more info
2:00 PM - 3:00 PM Expo en Español (Mendota 1) more info
2:30 PM - 3:15 PM Knowledge Nook Session (Knowledge Nook) more info
4:00 PM Parade of Champions (Coliseum) more info

___________________________________________________________________________________________________

*Schedule subject to change

Five Star Sponsors

Location

Alliant Energy Center

Madison, Wisconsin