Admission: $10 daily $30 Season
World Dairy Expo is where the dairy industry meets. No other dairy event in the world compares. Designed for dairy producers and industry partners World Dairy Expo is a showcase for elite dairy cattle, cutting edge research and modern technologies.
Our full daily schedule of events is available here.
Find every company at Expo, along with their contact information and details with our Interactive Maps. Make a “Must See” list of places you don’t want to miss and which can be easily accessed.
Official Programs, published by Dairy Herd Management, are available at the gates; as well as at stands around the World Dairy Expo located at the entrance to the Exhibition Hall, Coliseum, Arena Building, New Holland Trade Center, New Holland Pavilions and at the Information Desks.
You can also find the full Official Program here.
*NEW* Dairy Happy Hour
Join other attendees and dairy friends daily at 10 a.m. and 3 p.m. in the function space of Pavilion 1 for treats and milk. This event is FREE to all Expo attendees. Dairy Happy Hour is sponsored by Trioliet.
*NEW* Expo in the Evening
One of the early Expo traditions included a square dancing competition on the Coliseum floor. While it might not be a competitive contest, we are looking forward to hosting a dance once again this year during Expo in the Evening on Friday at 8:00 p.m. in the Estrumate Sale Pavilion. Everyone is welcome to join us at this free event, which will feature live music and refreshments from 8 p.m. to 11 p.m.
*NEW* Dining Guides
Find menus and locations for food on the new restaurant page. There you will find great local establishments to try during Expo.
Lost and Found
A lost and found is located at the Expo Office on the top floor of the Coliseum or by calling 608-224-6455.
*NEW* Expo Family Lounge
Sponsored by: Dairy Girl Network
This new area is a place for families with small children to rest and recharge. This quiet lounge features chairs, changing area, and more. The lounge is located on the second floor of the Exhibition Hall by the elevator in the Madison room.
Wheelchairs and Scooter
World Dairy Expo does not have an onsite exhibitor who rents scooters, however there are two companies that you can contact.
Home Health United – 800-924-2273
Miller Mobility Products – 608-383-5331
Need a place to stay during Expo? Check out the hotel availability page.
A limiting amounting of camping is available in Quann Park. There are no electrical or water hook-ups. The use of generators is permitted. The cost is $25 a day and is a self-registration. Additional camping with electrical and water connections are available at Lake Farm Campground. https://www.countyofdane.com/lwrd/parks/lake_farm.aspx
World Dairy Expo will have a free shuttle service that will be running during the show, from the Alliant Energy Center to downtown hotels. The two, 31 passenger shuttles will begin their routes around 6:30 a.m. and conclude at 6:30 p.m. each day. The route will run as follows:
The Graduate Madison
The Madison Concourse and Governor’s Club
Inn on the Park
Hilton Madison Monona Terrace
Alliant Energy Center. Each loop takes approximately 45 minutes and will visit each property twice an hour.
World Dairy Expo works closely with Madison's taxi companies. Taxis are available during show hours outside of the East Lobby of the Coliseum. Taxis can also be reached by calling:
We Want Your Opinion
Take a few minutes to give Expo your opinion and you will be entered to win $100 cash. A winner will be selected each day. There are survey iPads located in the entry of Pavilion 1, in the Arena Building, Exhibition Hall Lobby and Coliseum west lobby.